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The Founders & The Story

"We wanted to carve out some space that is supportive, accepting and loving. A place where women can feel sexy and beautiful on their own terms."

 

Stole My Heart is a new lingerie shopping experience founded by lifelong friends, Amy Pearson & Ashley Holden. We created Stole My Heart for two main reasons: we love beautiful lingerie and we want to help women feel amazing about their bodies. We set out to find lingerie brands that have been made by women for women with a very diverse range of styles to satisfy everyone’s definition of their feminine selves.

Lingerie has the ability to make women feel confident, beautiful and unique, but those aren't often the feelings we experience while shopping for underwear. Having braved many a lingerie store together, we’ve been pushed up and sucked in, all the while struggling to find flattering pieces that we could get excited about trying on. We decided that we all deserve better and Stole My Heart was born.

At Stole My Heart, the primary function of lingerie is to make women feel good, rather than look good for someone else.  We want women to fall in love with themselves and to take their own breath away.  

 

Stole My Heart has been a labour of love for Amy & Ashley.

 

Amy Pearson: "My lingerie love affair started at the tender age of 11. Growing up as a cute, chubby girl who loved all things sparkly and girly, I convinced my mother to buy me a peach, lace-trimmed teddy for Christmas. I’d pleaded my case nightly and on Christmas morning, my mum snuck into my room before anyone else was awake. As I unwrapped my special present, she said, ‘If this makes you see how beautiful you are, then I am happy for you to have it’.  And it did. I felt like a million bucks!

Body image means something different to each woman - no matter your size, shape, or weight. Having struggled with eating disorders through most of my teens and early twenties, it’s taken a lot of work to be happy with the body I was born with. Finding a place to shop where I felt good at whatever size I was at the time was always a challenge.  We all need a place to feel safe and free from judgement. A place that makes us feel good. That’s what has driven me to create Stole My Heart.  And, of course, the opportunity to indulge in a little retail therapy!"

Ashley Holden: "For me, Stole My Heart is about celebrating our bodies as they are and embracing different ways of being beautiful, sexy and feminine. So many of us are used to criticizing and comparing ourselves against other people’s standards of beauty — but that doesn’t mean we need to keep doing it. I am so inspired by women like Denise Bidot, Ashley Graham and Charli Howard, who are crusaders in the fashion landscape advocating for body diversity and self love.

There is no one way to be beautiful and the sexiest people are the ones who’ve accepted their bodies and feel comfortable in their own skin. That’s easier said than done; it takes a lot of work and daily reminders to get to a place of love and self acceptance. My hope is that Stole My Heart can help with that journey a little bit. I want women to walk into our shop and feel comfortable trying on any style that speaks to them. And, I want them to go home with something that makes them feel amazing."