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February 03, 2017
At the end of 2016, Stole My Heart shot our first ever lookbook and it was a dream come true. Read on for some key things we learned from the shoot...
Since Day 1, we were adamant that we would make a positive impact on the lives of women. More than anything, we're striving to be a safe place that celebrates the unique beauty of diverse women - in their natural form. So, when we conceptualized the shoot, we knew we wouldn't be hiring models. Instead, we reached out to friends and local influencers to see if they were up for getting down with body positivity and authenticity. We were so thrilled that 6 beautiful, courageous women said YES!
The day of the shoot came, as did 6 early rising strangers with open hearts, little to no modeling experience and a whole lot of faith. With not much more than a few quick nice-to-meet-you's and a brief lay of the land, the ladies were soon stripped down to their skivvies and shaking it to Rihanna. The combined energy from the girls, our amazing Photographer, the Hair & Makeup team, and from ourselves made for an atmosphere of love, positivity, and encouragement.
If you've ever experienced the support from a group of women intent on empowering one another, you know what we're talking about. Women are fierce and strong and brave. And, although there are many corners of the world where that doesn't feel true, whether at work, walking home at night or in the way we internalize societal standards of femininity, on this day it really did.
xo Amy & Ashley
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