Beyond the Brand: Fleur of England
October 18, 2017
With our Beyond the Brand blog series, we're giving you a peek inside the minds and lives of the incredible women behind the brands we're proud to carry at Stole My Heart.
Since its inception in 2000, the British lingerie brand, Fleur of England, has become known for handcrafted pieces that fit like a dream! The award-winning brand has a celebrity following, including the likes of Helen Mirren and the Kardashians. Using the most delicate fabrics, every style from Fleur of England feels ultra special, but has been created to fit comfortably enough for everyday luxury. You can shop the full Fleur of England collection here.
We chatted with the brand's founder, Fleur, about what inspires her. Read on to find out more...
Fleur describes the brand's aesthetic as modern femininity designed to
look elegant and seductive, yet be the most comfortable lingerie you have ever worn.
What inspired you to start designing lingerie and was that something you'd always wanted to do?
I have always wanted to be a designer. I started designing clothes, particularly corsets, when I was 8 years old. Everything about the fabrics appeals to me. They are delicate, intricate and beautiful. I love how tactile and soft they are and the way they caress the skin.
You're based in England. How does that influence your collection?
England is full of history and heritage and has an incredibly inspiring landscape - there is something breath taking on every corner. The nature of England is constantly a real inspiration to me and my designs.
How would you describe the woman you're designing for?
She is confident in the lingerie she buys. She appreciates the level of design and attention to detail that has gone into her lingerie. Fit and comfort is incredibly important to her and she knows Fleur of England will deliver.
Do you have a favourite style from your collection?
The balcony bra, I love and live in it!
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