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A New Home for Stole My Heart

April 12, 2019 2 Comments

A New Home for Stole My Heart

It was 2016 when we opened our doors on Dundas West and, honestly, we never really considered setting up shop anywhere else. We adore the West End; the independent shops, the never-ending stream of bars and restaurants, the impossibly cool women that became our clients and friends. So, what we're about to say may shock you...

After two and a half years on Dundas, we're packing it all up and heading North. Well, a little East as well... Call it Northeast - geography was never my strong suit! The point is, Stole My Heart is moving to Rosedale.

*gasp*

Friends, these past months have been some of the most challenging, fear-filled, tearful, and exciting in our business thus far. Entrepreneurship is not for the faint of heart. The truth is that we have been struggling. Our sweet little block is home to some great independent businesses like Province Apothecary, Lebel & Crow, and Blue Button, but it also houses a huge number of vacant storefronts, and that number has been rising. We've watched the foot traffic steadily decline over the last year and we'd cringe when people outside the neighbourhood would visit us and comment on how far we are or that there's 'not much past Dufferin'. We hoped that we could ride it out and spent many a night brainstorming ways to compensate for the decline. But, earlier this year we had to face the fact that our business might die if we didn't make a change.

We're definitely sad to leave our beautiful home, but with our new spot nestled between the Summerhill and Rosedale subway stations at 1132 Yonge St, Stole My Heart will be easier than ever to get to. We're so excited that soon, we'll be introducing even more women to a fun and body positive lingerie shopping experience.

More details will be coming your way soon, but in the meantime, come see us in our original location, 1504 Dundas St. W., while you still can! We'll be closing up at the end of April and opening our new spot mid-May.

Love you!

 

 





2 Responses

Tracie
Tracie

May 21, 2019

Great news for me – I live in Ajax so it will be a location easier to travel to.

Much luck ❤️

marc digiorgio
marc digiorgio

May 21, 2019

I think its a smart decision! You have great stuff, and though I probably wont make it up to your new store, I’ll definitely order online! Its not like I was able to try the products on anyways! This move should put you in better vicinity for your buyer and consumer. Congrats!!

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